Across more than a decade working with fashion, beauty, lifestyle and service-based brands, I’ve built deep expertise in organic social media management — spanning strategy, content design, scheduling, and community management. My approach balances aesthetic direction with commercial impact, shaping cohesive social identities that drive engagement, strengthen brand storytelling and support broader marketing objectives. From long-term retainer clients to full-scale brand launches, I’ve managed and grown channels end-to-end, creating systems, content pipelines and social strategies that feel intentional, on-brand and built for sustained growth.