At Kennedy Studio, I took offer management of the digital rollout for Portier — a premium baby-carrier brand entering a competitive market. I developed and executed the Meta ad creative, managed the email marketing strategy, and handled all campaign design and delivery end-to-end. Our team focused on positioning Portier as the modern parent’s go-to staple, balancing soft editorial storytelling with performance-driven messaging. Within the first six months, the brand achieved an 8× return on ad spend on Meta, establishing a strong foundation for scalable growth.