Pet Shop Girls / Diana Diana
For seven years, I managed the digital presence of Pet Shop Girls, a luxury Japanese and Australian womenswear boutique in Melbourne, working part-time while freelancing as a social media manager. My role covered Instagram and Facebook management, e-commerce operations, and all brand photography. Through consistent visual storytelling and elevated campaign imagery, I helped shape the store’s online identity and maintain its reputation as a destination for curated, high-end fashion.
