During my time at Kennedy Studio, I was the account manager for Merchgirls for approx. 2-years, overseeing their organic social media, ad design, and full email marketing design and execution. This period aligned with a major growth phase for the brand — expanding from a team of eight to nearly twenty, appointing a CEO, and solidifying their position as Australia’s premier promotional merchandising company. My role centred on elevating their visual identity, sharpening their digital storytelling, and ensuring every channel — from social to email — supported their momentum and scale.